Copywriter - Emily Elhilow

Art Director - Sophie Heidenreich

🏆 SMU Portfolio Night / Judge’s Choice Award / 2022

🏆Dallas and Texas Regional ADDY’s / SILVER / Integrated Campaign / 2023

🏆 Dallas and Texas Regional ADDY’s / SILVER / OOH / 2023

🏆Graphic New Talent Annual / SILVER / 2023

🏆Ads of the World / 2023

Tasked with a taboo topic, we gave MiraLAX a new voice. Bringing life to a not-so-pretty product, we married action-based wit with uncomplicated, good looking art direction. The copy came organically, with a laundry list of punch lines still holding their call cards. When it comes to our MiraLAX campaign, there is no nudge necessary. To that, I say, down with the pitty potty.